
After demonstrating the richness and complexity that can be found in the act of cooking, this installation presents a conceptual chart of the creativity and innovation system that emerged as a result of reflections by Ferran Adrià on one of the key elements of elBullirestaurante: the systematisation of creation.
The installation invites you to enter the ‘Forest of Innovation’, which will accompany you throughout the outside area of the exhibition. More than 350 phrases and questions encourage deep reflection on the obvious: questioning is a means to understanding and acting, and it is essential for innovation.
After the closure of elBulli as a restaurant, the systematisation of creation led to an in-depth thinking and analysis of innovation, making it to possible to conceptually organise it in this chart.
It shows that innovation is a complex development, and that understanding it helps us to be more efficient.
This creativity and innovation system chart comprises an inner circle, where the necessary stages for executing the innovation process are explained, and an outer circle, where the resources and creative and organisational culture that determine the result of the process are described.
Creative results can also become innovations if they are implemented as new products, services or procedures that, in turn, find a successful application in the market or in an organisation.
Innovation is therefore a much more complex process because, aside from creative aspects and those related to the implementation of the idea, it is connected to other business systems such as management, marketing, sales and communication. We call the combination of these systems the Planning, Organisation and Operation System (or SPOF, using its Spanish initials).
The installation invites you to enter the ‘Forest of Innovation’, which will accompany you throughout the outside area of the exhibition. More than 350 phrases and questions encourage deep reflection on the obvious: questioning is a means to understanding and acting, and it is essential for innovation.
After the closure of elBulli as a restaurant, the systematisation of creation led to an in-depth thinking and analysis of innovation, making it to possible to conceptually organise it in this chart.
It shows that innovation is a complex development, and that understanding it helps us to be more efficient.
This creativity and innovation system chart comprises an inner circle, where the necessary stages for executing the innovation process are explained, and an outer circle, where the resources and creative and organisational culture that determine the result of the process are described.
Creative results can also become innovations if they are implemented as new products, services or procedures that, in turn, find a successful application in the market or in an organisation.
Innovation is therefore a much more complex process because, aside from creative aspects and those related to the implementation of the idea, it is connected to other business systems such as management, marketing, sales and communication. We call the combination of these systems the Planning, Organisation and Operation System (or SPOF, using its Spanish initials).