This installation brings together a selection of more than 500 front covers devoted to elBullirestaurante and its leaders throughout its history. This documentation is an undeniable record of the press’s interest in elBulli.

Relations with media professionals have greatly contributed to the growth and strengthening of the pillars of elBulli’s corporate culture. In fact, a good interview involved new reflections, which enabled the team to consolidate its way of thinking, which is an essential part of its legacy.

Of the 2,500 articles with more than 14,000 pages devoted to the project, a turning point arrived when Ferran Adrià was featured on the front cover of The New York Times Magazine in 10 August 2003. It had a cover line reading The Nueva Nouvelle Cuisine and How Spain Became the New France. Inside was an extensive article devoted to Ferran, elBulli and a generation of Spanish chefs who followed in his wake.

This undoubtedly led to a paradigm shift in the international fine-dining sector. France had previously been the undisputed leaders in the field, but the focus shifted to Ferran Adrià and elBulli, putting them at the forefront of a new decentralised culinary movement.

Despite the controversy sparked by this claim, Le Monde, the leading French media authority, featured Ferran Adrià on the front cover of its magazine on 25 January 2004. And as if that wasn’t enough, a few months later, on 26 April of the same year, Time magazine did the same by including him among the world’s 100 most influential people, thus confirming his leadership as the most creative chef on the planet.