Cócteles, coctelería y bartenders. ¿Cómo funciona una coctelería? (Volumen II)

This second volume dedicated to cocktails from the Bullipedia project aims to ensure that bartenders and other cocktail professionals, whether they are business owners or not, have the necessary knowledge to gain a global vision of their profession, connecting concepts and consistently maintaining an entrepreneurial and innovative attitude.

Aimed at all professionals responsible for directing, managing or co-managing a cocktail bar, this book establishes the key elements in conceptualizing and implementing all aspects of the new enterprise, ensuring quality and longevity in an increasingly competitive sector.

To this end, it first frames the concept of cocktails within the hospitality industry, and then analyses the role performed by both bartender and cocktail within the organisation and operation of a cocktail bar, examining in depth the ideal profile of professionals in terms of personality and professional culture. Finally, we join together all the areas of responsibility necessary for the pursuit of a successful enterprise.