{"id":13699,"date":"2022-09-06T13:05:58","date_gmt":"2022-09-06T11:05:58","guid":{"rendered":"https:\/\/elbullifoundation.com\/elbullistore\/?p=13699"},"modified":"2022-09-26T13:46:21","modified_gmt":"2022-09-26T11:46:21","slug":"quien-pide-comida-domicilio","status":"publish","type":"post","link":"https:\/\/elbullifoundation.com\/elbullistore\/quien-pide-comida-domicilio\/","title":{"rendered":"\u00bfQUI\u00c9N PIDE COMIDA A DOMICILIO?"},"content":{"rendered":"<p>Este cap\u00edtulo se detiene en el comensal, es decir, en el usuario del servicio de comida a domicilio. Investigar y conocer al cliente, tanto su perfil sociodemogr\u00e1fico como sus motivaciones de consumo, es fundamental para poder adecuar de forma \u00f3ptima la propuesta de valor del <em>food delivery<\/em>, sin olvidar que este cliente puede ser un particular o una empresa.<\/p>\n<p>&nbsp;<\/p>\n<p>Por otra parte, analizamos las diferentes estrategias de clientes que los negocios de restauraci\u00f3n con servicio de comida a domicilio pueden adoptar seg\u00fan su modelo de negocio y sus objetivos. Y, por \u00faltimo, un tema cr\u00edtico: los datos del cliente. Con la aparici\u00f3n de los agregadores de <em>delivery <\/em>como intermediarios en la prestaci\u00f3n de este servicio, el cliente del restaurante pasa a serlo de la plataforma con las consecuencias que este hecho tiene y sobre las que aqu\u00ed reflexionamos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Este cap\u00edtulo se detiene en el comensal, es decir, en el usuario del servicio de comida a domicilio. Investigar y conocer al cliente, tanto su perfil sociodemogr\u00e1fico como sus motivaciones de consumo, es fundamental para poder adecuar de forma \u00f3ptima la propuesta de valor del food delivery, sin olvidar que este cliente puede ser un [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":13620,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-13699","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQUI\u00c9N PIDE COMIDA A DOMICILIO? - elBullistore<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/elbullifoundation.com\/elbullistore\/quien-pide-comida-domicilio\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQUI\u00c9N PIDE COMIDA A DOMICILIO? - elBullistore\" \/>\n<meta property=\"og:description\" content=\"Este cap\u00edtulo se detiene en el comensal, es decir, en el usuario del servicio de comida a domicilio. 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