{"id":13702,"date":"2022-09-06T13:08:23","date_gmt":"2022-09-06T11:08:23","guid":{"rendered":"https:\/\/elbullifoundation.com\/elbullistore\/?p=13702"},"modified":"2022-09-26T13:50:03","modified_gmt":"2022-09-26T11:50:03","slug":"oferta-gastronomica-mas-alla-del-fast-food-delivery","status":"publish","type":"post","link":"https:\/\/elbullifoundation.com\/elbullistore\/oferta-gastronomica-mas-alla-del-fast-food-delivery\/","title":{"rendered":"OFERTA GASTRON\u00d3MICA: M\u00c1S ALL\u00c1 DEL FAST FOOD DELIVERY"},"content":{"rendered":"<p>Al igual que en un restaurante, la oferta gastron\u00f3mica del <em>food delivery <\/em>va m\u00e1s all\u00e1 de la oferta culinaria (comida y bebida). En este cap\u00edtulo estudiamos en detalle la oferta gastron\u00f3mica, entendida como todo aquello que acontece y se pone a disposici\u00f3n del cliente en el proceso de la prestaci\u00f3n del servicio (desde que el cliente toma la decisi\u00f3n de consumir hasta que se le hace la entrega y lo consume, e incluso despu\u00e9s, cuando emite su valoraci\u00f3n sobre el mismo) y desde la perspectiva del negocio, que es quien construye la oferta. En el cap\u00edtulo siguiente estudiaremos la otra cara de la moneda, es decir, la percepci\u00f3n y la experiencia que vive el cliente a partir de esta oferta gastron\u00f3mica.<\/p>\n<p>&nbsp;<\/p>\n<p>Merecen especial atenci\u00f3n en este cap\u00edtulo algunas variables de la oferta gastron\u00f3mica del <em>food delivery, <\/em>como son el producto (cada vez m\u00e1s diverso y sofisticado, que a\u00f1ade valor a la oferta culinaria), el <em>packaging <\/em>(por su importancia para que el producto llegue y se consuma en las mejores condiciones y como imagen de marca), el precio (la segunda variable de decisi\u00f3n de consumo en <em>food delivery <\/em>despu\u00e9s del tipo de cocina) y la entrega y degustaci\u00f3n, que determinar\u00e1 en gran medida que el cliente repita o no.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Al igual que en un restaurante, la oferta gastron\u00f3mica del food delivery va m\u00e1s all\u00e1 de la oferta culinaria (comida y bebida). En este cap\u00edtulo estudiamos en detalle la oferta gastron\u00f3mica, entendida como todo aquello que acontece y se pone a disposici\u00f3n del cliente en el proceso de la prestaci\u00f3n del servicio (desde que el [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":13632,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-13702","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>OFERTA GASTRON\u00d3MICA: M\u00c1S ALL\u00c1 DEL FAST FOOD DELIVERY - elBullistore<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/elbullifoundation.com\/elbullistore\/oferta-gastronomica-mas-alla-del-fast-food-delivery\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OFERTA GASTRON\u00d3MICA: M\u00c1S ALL\u00c1 DEL FAST FOOD DELIVERY - elBullistore\" \/>\n<meta property=\"og:description\" content=\"Al igual que en un restaurante, la oferta gastron\u00f3mica del food delivery va m\u00e1s all\u00e1 de la oferta culinaria (comida y bebida). En este cap\u00edtulo estudiamos en detalle la oferta gastron\u00f3mica, entendida como todo aquello que acontece y se pone a disposici\u00f3n del cliente en el proceso de la prestaci\u00f3n del servicio (desde que el [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/elbullifoundation.com\/elbullistore\/oferta-gastronomica-mas-alla-del-fast-food-delivery\/\" \/>\n<meta property=\"og:site_name\" content=\"elBullistore\" \/>\n<meta property=\"article:published_time\" content=\"2022-09-06T11:08:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-26T11:50:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/elbullifoundation.com\/elbullistore\/wp-content\/uploads\/2022\/09\/9.png\" \/>\n\t<meta property=\"og:image:width\" content=\"754\" \/>\n\t<meta property=\"og:image:height\" content=\"539\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"rita\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"rita\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/elbullifoundation.com\/elbullistore\/oferta-gastronomica-mas-alla-del-fast-food-delivery\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/elbullifoundation.com\/elbullistore\/oferta-gastronomica-mas-alla-del-fast-food-delivery\/\"},\"author\":{\"name\":\"rita\",\"@id\":\"https:\/\/elbullifoundation.com\/elbullistore\/#\/schema\/person\/c640447c0fe37ad06d5ba717d15195db\"},\"headline\":\"OFERTA GASTRON\u00d3MICA: M\u00c1S ALL\u00c1 DEL FAST FOOD DELIVERY\",\"datePublished\":\"2022-09-06T11:08:23+00:00\",\"dateModified\":\"2022-09-26T11:50:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/elbullifoundation.com\/elbullistore\/oferta-gastronomica-mas-alla-del-fast-food-delivery\/\"},\"wordCount\":239,\"image\":{\"@id\":\"https:\/\/elbullifoundation.com\/elbullistore\/oferta-gastronomica-mas-alla-del-fast-food-delivery\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/elbullifoundation.com\/elbullistore\/wp-content\/uploads\/2022\/09\/9.png\",\"articleSection\":[\"Sin categorizar\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/elbullifoundation.com\/elbullistore\/oferta-gastronomica-mas-alla-del-fast-food-delivery\/\",\"url\":\"https:\/\/elbullifoundation.com\/elbullistore\/oferta-gastronomica-mas-alla-del-fast-food-delivery\/\",\"name\":\"OFERTA GASTRON\u00d3MICA: M\u00c1S ALL\u00c1 DEL FAST FOOD DELIVERY - 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