{"id":13705,"date":"2022-09-06T13:10:10","date_gmt":"2022-09-06T11:10:10","guid":{"rendered":"https:\/\/elbullifoundation.com\/elbullistore\/?p=13705"},"modified":"2022-09-26T13:53:19","modified_gmt":"2022-09-26T11:53:19","slug":"food-delivery-experiencial","status":"publish","type":"post","link":"https:\/\/elbullifoundation.com\/elbullistore\/food-delivery-experiencial\/","title":{"rendered":"EL FOOD DELIVERY EXPERIENCIAL"},"content":{"rendered":"<p>En este cap\u00edtulo indagamos la experiencia de consumo del cliente en el <em>food delivery<\/em>. El conjunto de percepciones y sensaciones que experimenta en este proceso y la alineaci\u00f3n con sus expectativas afecta profundamente a su comportamiento y genera recuerdos en su mente que impulsan a la fidelidad y prescripci\u00f3n o a la desvinculaci\u00f3n de la marca. Es muy importante que el restaurador del <em>food delivery <\/em>recabe informaci\u00f3n sobre sus clientes e identifique los \u00abmomentos de la verdad\u00bb de esta experiencia. Para eso, en este cap\u00edtulo encontrar\u00e1 diferentes herramientas que le pueden ayudar, entre ellas, el mapa de experiencia del cliente (<em>Customer Journey Map<\/em>), un gr\u00e1fico orientativo que indica cu\u00e1l es la ruta que sigue el cliente desde su primer contacto con el restaurante y de qu\u00e9 forma interact\u00faa con \u00e9l a lo largo del recorrido hasta convertirse en un cliente fiel. Este mapa permite identificar los puntos de contacto (<em>touchpoints<\/em>) m\u00e1s importantes con el cliente y d\u00f3nde se encuentran las oportunidades de mejora.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En este cap\u00edtulo indagamos la experiencia de consumo del cliente en el food delivery. El conjunto de percepciones y sensaciones que experimenta en este proceso y la alineaci\u00f3n con sus expectativas afecta profundamente a su comportamiento y genera recuerdos en su mente que impulsan a la fidelidad y prescripci\u00f3n o a la desvinculaci\u00f3n de la [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":13638,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-13705","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>EL FOOD DELIVERY EXPERIENCIAL - elBullistore<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/elbullifoundation.com\/elbullistore\/food-delivery-experiencial\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EL FOOD DELIVERY EXPERIENCIAL - elBullistore\" \/>\n<meta property=\"og:description\" content=\"En este cap\u00edtulo indagamos la experiencia de consumo del cliente en el food delivery. 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