{"id":13711,"date":"2022-09-06T13:15:37","date_gmt":"2022-09-06T11:15:37","guid":{"rendered":"https:\/\/elbullifoundation.com\/elbullistore\/?p=13711"},"modified":"2022-09-06T13:18:03","modified_gmt":"2022-09-06T11:18:03","slug":"la-marca-la-dimension-digital-del-food-delivery","status":"publish","type":"post","link":"https:\/\/elbullifoundation.com\/elbullistore\/la-marca-la-dimension-digital-del-food-delivery\/","title":{"rendered":"LA MARCA Y LA DIMENSI\u00d3N DIGITAL DEL FOOD DELIVERY"},"content":{"rendered":"<p>Marca y digitalizaci\u00f3n son dos aspectos especialmente relevantes en el <em>food delivery<\/em>. Analizamos en este cap\u00edtulo la importancia de construir una marca fuerte y con valores en un mercado cada vez m\u00e1s competitivo como el de la entrega a domicilio, para atraer y fidelizar clientes.<\/p>\n<p>&nbsp;<\/p>\n<p>Por otro lado, veremos c\u00f3mo el crecimiento del <em>food delivery <\/em>est\u00e1 provocando la aceleraci\u00f3n de la transformaci\u00f3n digital de la restauraci\u00f3n, un sector muy atomizado y diverso que, m\u00e1s all\u00e1 de los grandes grupos y cadenas de restauraci\u00f3n, estaba adoptando muy lentamente las nuevas tecnolog\u00edas y la digitalizaci\u00f3n.<\/p>\n<p>&nbsp;<\/p>\n<p>La \u00f3ptima digitalizaci\u00f3n del restaurante es fundamental para el buen funcionamiento del <em>food delivery <\/em>al impactar tanto en la relaci\u00f3n con el cliente como con las ventas, la rentabilidad, los costes operativos y la productividad. Adem\u00e1s, cada vez surgen m\u00e1s proveedores tecnol\u00f3gicos que facilitan esta digitalizaci\u00f3n y automatizaci\u00f3n a trav\u00e9s de nuevas e innovadoras soluciones en servicios y funcionalidades espec\u00edficas para la restauraci\u00f3n.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marca y digitalizaci\u00f3n son dos aspectos especialmente relevantes en el food delivery. Analizamos en este cap\u00edtulo la importancia de construir una marca fuerte y con valores en un mercado cada vez m\u00e1s competitivo como el de la entrega a domicilio, para atraer y fidelizar clientes. &nbsp; Por otro lado, veremos c\u00f3mo el crecimiento del food [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":13650,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-13711","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>LA MARCA Y LA DIMENSI\u00d3N DIGITAL DEL FOOD DELIVERY - elBullistore<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/elbullifoundation.com\/elbullistore\/la-marca-la-dimension-digital-del-food-delivery\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LA MARCA Y LA DIMENSI\u00d3N DIGITAL DEL FOOD DELIVERY - elBullistore\" \/>\n<meta property=\"og:description\" content=\"Marca y digitalizaci\u00f3n son dos aspectos especialmente relevantes en el food delivery. 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