{"id":16545,"date":"2023-07-26T09:49:27","date_gmt":"2023-07-26T07:49:27","guid":{"rendered":"https:\/\/elbullifoundation.com\/elbullistore\/?p=16545"},"modified":"2023-07-26T09:50:15","modified_gmt":"2023-07-26T07:50:15","slug":"introduccio-al-mercat-del-vi","status":"publish","type":"post","link":"https:\/\/elbullifoundation.com\/elbullistore\/ca\/introduccio-al-mercat-del-vi\/","title":{"rendered":"INTRODUCCI\u00d3 AL MERCAT DEL VI"},"content":{"rendered":"\n

Un client estudia la carta de vins assegut a la taula d’un restaurant. Es decideix i, al cap d’un moment, es troba degustant una copa. Per un instant, la seva mirada es fa vaga, es perd en una reflexi\u00f3 \u00edntima que passa pels sentits. A continuaci\u00f3, observem un gest d’assentiment si el vi \u00e9s del seu grat. Es tracta d’una imatge habitual que no desperta m\u00e9s inquietuds que les quotidianes. No obstant aix\u00f2, m\u00e9s enll\u00e0 de l’aparen\u00e7a, la successi\u00f3 d’esdeveniments perqu\u00e8 aquest acte es dugui a terme \u00e9s m\u00e9s intricada del que imaginem. Esdevenen, ni m\u00e9s ni menys, cinc baules b\u00e0siques per al seu funcionament. De la vinya al celler, amb la seva posterior venda a un distribu\u00efdor que, al seu torn, el revendr\u00e0 a un restaurant que, finalment, l’oferir\u00e0 i servir\u00e0 a un comensal.<\/p>\n\n\n\n

Aquest cap\u00edtol introduir\u00e0 part d’aquesta cadena: des de la vinya fins al distribu\u00efdor. S’exposaran, entre altres q\u00fcestions, l’organitzaci\u00f3 vit\u00edcola, el paper del ra\u00efm vin\u00edfer en el mercat agr\u00edcola i la pol\u00edtica agr\u00e0ria. S’explicar\u00e0 tamb\u00e9 la gran atomitzaci\u00f3 de les empreses productores de vins, un mercat en el qual molts cellers es reparteixen el volum de negoci. Aix\u00ed mateix, es presentaran els dos canals de distribuci\u00f3 principals: el canal de restauraci\u00f3 on-trade<\/em> i el canal de detallista o botiga que es coneix com off-trade<\/em>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Un client estudia la carta de vins assegut a la taula d’un restaurant. Es decideix i, al cap d’un moment, es troba degustant una copa. Per un instant, la seva mirada es fa vaga, es perd en una reflexi\u00f3 \u00edntima que passa pels sentits. A continuaci\u00f3, observem un gest d’assentiment si el vi \u00e9s del […]<\/p>\n","protected":false},"author":4,"featured_media":6811,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[57],"tags":[],"class_list":["post-16545","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-ca"],"acf":[],"yoast_head":"\nIntroducci\u00f3n al mercado del vino - elBullistore - Bullipedia<\/title>\n<meta name=\"description\" content=\"Este cap\u00edtulo introducir\u00e1 parte de esta cadena: desde el vi\u00f1edo hasta el distribuidor, cinco eslabones b\u00e1sicos para su funcionamiento\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/elbullifoundation.com\/elbullistore\/ca\/introduccio-al-mercat-del-vi\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Introducci\u00f3n al mercado del vino - 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