{"id":16619,"date":"2023-07-26T12:14:45","date_gmt":"2023-07-26T10:14:45","guid":{"rendered":"https:\/\/elbullifoundation.com\/elbullistore\/?p=16619"},"modified":"2024-09-03T16:23:04","modified_gmt":"2024-09-03T14:23:04","slug":"el-food-delivery-experiencial","status":"publish","type":"post","link":"https:\/\/elbullifoundation.com\/elbullistore\/ca\/el-food-delivery-experiencial\/","title":{"rendered":"EL <em>FOOD DELIVERY<\/em> EXPERIENCIAL"},"content":{"rendered":"\n<p>En aquest cap\u00edtol indaguem l&#8217;experi\u00e8ncia de consum del client en el <em>food delivery<\/em>. El conjunt de percepcions i sensacions que experimenta en aquest proc\u00e9s i l&#8217;alineaci\u00f3 amb les seves expectatives afecta profundament el seu comportament i genera records en la seva ment que impulsen a la fidelitat i prescripci\u00f3 o a la desvinculaci\u00f3 de la marca. \u00c9s molt important que el restaurador del <em>food delivery<\/em> recapti informaci\u00f3 sobre els seus clients i identifiqui els \u00abmoments de la veritat\u00bb d&#8217;aquesta experi\u00e8ncia. Per a aix\u00f2, en aquest cap\u00edtol trobar\u00e0 diferents eines que el poden ajudar, entre elles, el mapa d&#8217;experi\u00e8ncia del client (<em>Customer Journey Map<\/em>), un gr\u00e0fic orientatiu que indica quina \u00e9s la ruta que segueix el client des del seu primer contacte amb el restaurant i de quina forma interactua amb ell al llarg del recorregut fins a convertir-se en un client fidel. Aquest mapa permet identificar els punts de contacte (<em>touchpoints<\/em>) m\u00e9s importants amb el client i on es troben les oportunitats de millora.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En aquest cap\u00edtol indaguem l&#8217;experi\u00e8ncia de consum del client en el food delivery. El conjunt de percepcions i sensacions que experimenta en aquest proc\u00e9s i l&#8217;alineaci\u00f3 amb les seves expectatives afecta profundament el seu comportament i genera records en la seva ment que impulsen a la fidelitat i prescripci\u00f3 o a la desvinculaci\u00f3 de la [&hellip;]<\/p>\n","protected":false},"author":4,"featured_media":13639,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[57],"tags":[],"class_list":["post-16619","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-ca"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>EL FOOD DELIVERY EXPERIENCIAL - elBullistore<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/elbullifoundation.com\/elbullistore\/ca\/el-food-delivery-experiencial\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"EL FOOD DELIVERY EXPERIENCIAL - elBullistore\" \/>\n<meta property=\"og:description\" content=\"En aquest cap\u00edtol indaguem l&#8217;experi\u00e8ncia de consum del client en el food delivery. El conjunt de percepcions i sensacions que experimenta en aquest proc\u00e9s i l&#8217;alineaci\u00f3 amb les seves expectatives afecta profundament el seu comportament i genera records en la seva ment que impulsen a la fidelitat i prescripci\u00f3 o a la desvinculaci\u00f3 de la [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/elbullifoundation.com\/elbullistore\/ca\/el-food-delivery-experiencial\/\" \/>\n<meta property=\"og:site_name\" content=\"elBullistore\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-26T10:14:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-09-03T14:23:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/elbullifoundation.com\/elbullistore\/wp-content\/uploads\/2022\/09\/10.png\" \/>\n\t<meta property=\"og:image:width\" content=\"756\" \/>\n\t<meta property=\"og:image:height\" content=\"540\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"rita\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"rita\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/elbullifoundation.com\/elbullistore\/ca\/el-food-delivery-experiencial\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/elbullifoundation.com\/elbullistore\/ca\/el-food-delivery-experiencial\/\"},\"author\":{\"name\":\"rita\",\"@id\":\"https:\/\/elbullifoundation.com\/elbullistore\/#\/schema\/person\/c640447c0fe37ad06d5ba717d15195db\"},\"headline\":\"EL FOOD DELIVERY EXPERIENCIAL\",\"datePublished\":\"2023-07-26T10:14:45+00:00\",\"dateModified\":\"2024-09-03T14:23:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/elbullifoundation.com\/elbullistore\/ca\/el-food-delivery-experiencial\/\"},\"wordCount\":180,\"image\":{\"@id\":\"https:\/\/elbullifoundation.com\/elbullistore\/ca\/el-food-delivery-experiencial\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/elbullifoundation.com\/elbullistore\/wp-content\/uploads\/2022\/09\/10.png\",\"articleSection\":[\"Uncategorized @ca\"],\"inLanguage\":\"es\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/elbullifoundation.com\/elbullistore\/ca\/el-food-delivery-experiencial\/\",\"url\":\"https:\/\/elbullifoundation.com\/elbullistore\/ca\/el-food-delivery-experiencial\/\",\"name\":\"EL FOOD DELIVERY EXPERIENCIAL - elBullistore\",\"isPartOf\":{\"@id\":\"https:\/\/elbullifoundation.com\/elbullistore\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/elbullifoundation.com\/elbullistore\/ca\/el-food-delivery-experiencial\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/elbullifoundation.com\/elbullistore\/ca\/el-food-delivery-experiencial\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/elbullifoundation.com\/elbullistore\/wp-content\/uploads\/2022\/09\/10.png\",\"datePublished\":\"2023-07-26T10:14:45+00:00\",\"dateModified\":\"2024-09-03T14:23:04+00:00\",\"author\":{\"@id\":\"https:\/\/elbullifoundation.com\/elbullistore\/#\/schema\/person\/c640447c0fe37ad06d5ba717d15195db\"},\"breadcrumb\":{\"@id\":\"https:\/\/elbullifoundation.com\/elbullistore\/ca\/el-food-delivery-experiencial\/#breadcrumb\"},\"inLanguage\":\"es\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/elbullifoundation.com\/elbullistore\/ca\/el-food-delivery-experiencial\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/elbullifoundation.com\/elbullistore\/ca\/el-food-delivery-experiencial\/#primaryimage\",\"url\":\"https:\/\/elbullifoundation.com\/elbullistore\/wp-content\/uploads\/2022\/09\/10.png\",\"contentUrl\":\"https:\/\/elbullifoundation.com\/elbullistore\/wp-content\/uploads\/2022\/09\/10.png\",\"width\":756,\"height\":540},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/elbullifoundation.com\/elbullistore\/ca\/el-food-delivery-experiencial\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/elbullifoundation.com\/elbullistore\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"EL FOOD DELIVERY EXPERIENCIAL\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/elbullifoundation.com\/elbullistore\/#website\",\"url\":\"https:\/\/elbullifoundation.com\/elbullistore\/\",\"name\":\"elBullistore\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/elbullifoundation.com\/elbullistore\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/elbullifoundation.com\/elbullistore\/#\/schema\/person\/c640447c0fe37ad06d5ba717d15195db\",\"name\":\"rita\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es\",\"@id\":\"https:\/\/elbullifoundation.com\/elbullistore\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/81d9b7df4889904fee0e6117fd68e611a24e5999d2ecb341e22d0b0825a45ebb?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/81d9b7df4889904fee0e6117fd68e611a24e5999d2ecb341e22d0b0825a45ebb?s=96&d=mm&r=g\",\"caption\":\"rita\"},\"url\":\"https:\/\/elbullifoundation.com\/elbullistore\/author\/rita\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"EL FOOD DELIVERY EXPERIENCIAL - elBullistore","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/elbullifoundation.com\/elbullistore\/ca\/el-food-delivery-experiencial\/","og_locale":"es_ES","og_type":"article","og_title":"EL FOOD DELIVERY EXPERIENCIAL - elBullistore","og_description":"En aquest cap\u00edtol indaguem l&#8217;experi\u00e8ncia de consum del client en el food delivery. El conjunt de percepcions i sensacions que experimenta en aquest proc\u00e9s i l&#8217;alineaci\u00f3 amb les seves expectatives afecta profundament el seu comportament i genera records en la seva ment que impulsen a la fidelitat i prescripci\u00f3 o a la desvinculaci\u00f3 de la [&hellip;]","og_url":"https:\/\/elbullifoundation.com\/elbullistore\/ca\/el-food-delivery-experiencial\/","og_site_name":"elBullistore","article_published_time":"2023-07-26T10:14:45+00:00","article_modified_time":"2024-09-03T14:23:04+00:00","og_image":[{"width":756,"height":540,"url":"https:\/\/elbullifoundation.com\/elbullistore\/wp-content\/uploads\/2022\/09\/10.png","type":"image\/png"}],"author":"rita","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"rita","Tiempo de lectura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/elbullifoundation.com\/elbullistore\/ca\/el-food-delivery-experiencial\/#article","isPartOf":{"@id":"https:\/\/elbullifoundation.com\/elbullistore\/ca\/el-food-delivery-experiencial\/"},"author":{"name":"rita","@id":"https:\/\/elbullifoundation.com\/elbullistore\/#\/schema\/person\/c640447c0fe37ad06d5ba717d15195db"},"headline":"EL FOOD DELIVERY EXPERIENCIAL","datePublished":"2023-07-26T10:14:45+00:00","dateModified":"2024-09-03T14:23:04+00:00","mainEntityOfPage":{"@id":"https:\/\/elbullifoundation.com\/elbullistore\/ca\/el-food-delivery-experiencial\/"},"wordCount":180,"image":{"@id":"https:\/\/elbullifoundation.com\/elbullistore\/ca\/el-food-delivery-experiencial\/#primaryimage"},"thumbnailUrl":"https:\/\/elbullifoundation.com\/elbullistore\/wp-content\/uploads\/2022\/09\/10.png","articleSection":["Uncategorized @ca"],"inLanguage":"es"},{"@type":"WebPage","@id":"https:\/\/elbullifoundation.com\/elbullistore\/ca\/el-food-delivery-experiencial\/","url":"https:\/\/elbullifoundation.com\/elbullistore\/ca\/el-food-delivery-experiencial\/","name":"EL FOOD DELIVERY EXPERIENCIAL - elBullistore","isPartOf":{"@id":"https:\/\/elbullifoundation.com\/elbullistore\/#website"},"primaryImageOfPage":{"@id":"https:\/\/elbullifoundation.com\/elbullistore\/ca\/el-food-delivery-experiencial\/#primaryimage"},"image":{"@id":"https:\/\/elbullifoundation.com\/elbullistore\/ca\/el-food-delivery-experiencial\/#primaryimage"},"thumbnailUrl":"https:\/\/elbullifoundation.com\/elbullistore\/wp-content\/uploads\/2022\/09\/10.png","datePublished":"2023-07-26T10:14:45+00:00","dateModified":"2024-09-03T14:23:04+00:00","author":{"@id":"https:\/\/elbullifoundation.com\/elbullistore\/#\/schema\/person\/c640447c0fe37ad06d5ba717d15195db"},"breadcrumb":{"@id":"https:\/\/elbullifoundation.com\/elbullistore\/ca\/el-food-delivery-experiencial\/#breadcrumb"},"inLanguage":"es","potentialAction":[{"@type":"ReadAction","target":["https:\/\/elbullifoundation.com\/elbullistore\/ca\/el-food-delivery-experiencial\/"]}]},{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/elbullifoundation.com\/elbullistore\/ca\/el-food-delivery-experiencial\/#primaryimage","url":"https:\/\/elbullifoundation.com\/elbullistore\/wp-content\/uploads\/2022\/09\/10.png","contentUrl":"https:\/\/elbullifoundation.com\/elbullistore\/wp-content\/uploads\/2022\/09\/10.png","width":756,"height":540},{"@type":"BreadcrumbList","@id":"https:\/\/elbullifoundation.com\/elbullistore\/ca\/el-food-delivery-experiencial\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/elbullifoundation.com\/elbullistore\/"},{"@type":"ListItem","position":2,"name":"EL FOOD DELIVERY EXPERIENCIAL"}]},{"@type":"WebSite","@id":"https:\/\/elbullifoundation.com\/elbullistore\/#website","url":"https:\/\/elbullifoundation.com\/elbullistore\/","name":"elBullistore","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/elbullifoundation.com\/elbullistore\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es"},{"@type":"Person","@id":"https:\/\/elbullifoundation.com\/elbullistore\/#\/schema\/person\/c640447c0fe37ad06d5ba717d15195db","name":"rita","image":{"@type":"ImageObject","inLanguage":"es","@id":"https:\/\/elbullifoundation.com\/elbullistore\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/81d9b7df4889904fee0e6117fd68e611a24e5999d2ecb341e22d0b0825a45ebb?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/81d9b7df4889904fee0e6117fd68e611a24e5999d2ecb341e22d0b0825a45ebb?s=96&d=mm&r=g","caption":"rita"},"url":"https:\/\/elbullifoundation.com\/elbullistore\/author\/rita\/"}]}},"lang":"ca","translations":{"ca":16619,"es":13705,"en":13859},"pll_sync_post":[],"_links":{"self":[{"href":"https:\/\/elbullifoundation.com\/elbullistore\/wp-json\/wp\/v2\/posts\/16619","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/elbullifoundation.com\/elbullistore\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/elbullifoundation.com\/elbullistore\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/elbullifoundation.com\/elbullistore\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/elbullifoundation.com\/elbullistore\/wp-json\/wp\/v2\/comments?post=16619"}],"version-history":[{"count":1,"href":"https:\/\/elbullifoundation.com\/elbullistore\/wp-json\/wp\/v2\/posts\/16619\/revisions"}],"predecessor-version":[{"id":18348,"href":"https:\/\/elbullifoundation.com\/elbullistore\/wp-json\/wp\/v2\/posts\/16619\/revisions\/18348"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/elbullifoundation.com\/elbullistore\/wp-json\/wp\/v2\/media\/13639"}],"wp:attachment":[{"href":"https:\/\/elbullifoundation.com\/elbullistore\/wp-json\/wp\/v2\/media?parent=16619"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/elbullifoundation.com\/elbullistore\/wp-json\/wp\/v2\/categories?post=16619"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/elbullifoundation.com\/elbullistore\/wp-json\/wp\/v2\/tags?post=16619"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}