{"id":6809,"date":"2020-03-09T18:16:23","date_gmt":"2020-03-09T17:16:23","guid":{"rendered":"https:\/\/elbullifoundation.com\/elbullistore\/?p=6809"},"modified":"2020-10-08T10:52:14","modified_gmt":"2020-10-08T08:52:14","slug":"introduccion-al-mercado-del-vino-2","status":"publish","type":"post","link":"https:\/\/elbullifoundation.com\/elbullistore\/introduccion-al-mercado-del-vino-2\/","title":{"rendered":"Introducci\u00f3n al mercado del vino"},"content":{"rendered":"<p class=\"p1\">Un cliente estudia la carta de vinos sentado a la mesa de un restaurante. Se decide y, al cabo de un momento, se encuentra degustando una copa. Por un instante, su mirada se hace vaga, se pierde en una reflexi\u00f3n \u00edntima que pasa por los sentidos. A continuaci\u00f3n, observamos un gesto de asentimiento si el vino es de su agrado. Se trata de una imagen habitual que no despierta m\u00e1s inquietudes que las cotidianas. Sin embargo, m\u00e1s all\u00e1 de la apariencia, la sucesi\u00f3n de eventos para que este acto se lleve a cabo es m\u00e1s intrincada de lo que imaginamos. Acontecen, ni m\u00e1s ni menos, cinco eslabones b\u00e1sicos para su funcionamiento. Del vi\u00f1edo a la bodega, con su posterior venta a un distri<span class=\"s1\">buidor <\/span>que, a su vez, lo revender\u00e1 a un restaurante que, finalmente, lo ofrecer\u00e1 y servir\u00e1 a un comensal.<\/p>\n<p class=\"p1\">Este cap\u00edtulo introducir\u00e1 parte de esta cadena: desde el vi\u00f1edo hasta el distribuidor. Se expondr\u00e1n, entre otras cuestiones, la organizaci\u00f3n vit\u00edcola, el papel de la uva vin\u00edfera en el mercado agr\u00edcola y la pol\u00edtica agraria. Se explicar\u00e1 tambi\u00e9n la gran atomizaci\u00f3n de las empresas productoras de vinos, un mercado en el que muchas bodegas se reparten el volumen de negocio. Asimismo, se presentar\u00e1n los dos canales de distribuci\u00f3n principales: el canal de restauraci\u00f3n <i>on-trade<\/i> y el canal de minorista o tienda que se conoce como <i>off-trade<\/i>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un cliente estudia la carta de vinos sentado a la mesa de un restaurante. Se decide y, al cabo de un momento, se encuentra degustando una copa. Por un instante, su mirada se hace vaga, se pierde en una reflexi\u00f3n \u00edntima que pasa por los sentidos. A continuaci\u00f3n, observamos un gesto de asentimiento si el [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":6810,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[434,396,545,548,388,534,546,547,387,406,389,508,433,497],"class_list":["post-6809","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar","tag-bodega","tag-bullipedia","tag-del-mercado-a-la-carta","tag-distribucion-vino","tag-ferran-centelles","tag-libro-vino","tag-mercado-del-vino","tag-restaurante","tag-sapiens-del-vino","tag-sumiller","tag-vila-viniteca","tag-vinedo","tag-vinificacion","tag-viticultura"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Introducci\u00f3n al mercado del vino - elBullistore - Bullipedia<\/title>\n<meta name=\"description\" content=\"Este cap\u00edtulo introducir\u00e1 parte de esta cadena: desde el vi\u00f1edo hasta el distribuidor, cinco eslabones b\u00e1sicos para su funcionamiento\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/elbullifoundation.com\/elbullistore\/introduccion-al-mercado-del-vino-2\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Introducci\u00f3n al mercado del vino - 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