Price, value and cost are three concepts that are commonly used as synonyms. In this chapter we show that they have very different meanings and are highly variable.<\/p>\n
For example, 1 kg of high quality grapes which are produced by a winegrower and sold for 1.30\u20ac, may be turned into a bottle of wine that a customer buys in a shop for 15.73\u20ac, or consumes in a restaurant for 26.12\u20ac. A price increase occurs at each stage of the supply chain, each actor along the chain charging a margin or markup until a final selling price is reached. But how does a winery choose the price at which it will sell its wine? Does it look at the competition, at production costs, or at its qualitative value?<\/p>\n
Whatever the price charged, the wines arriving at the market place still need to face the imperatives of the laws of supply and demand.<\/p>\n","protected":false},"excerpt":{"rendered":"
Price, value and cost are three concepts that are commonly used as synonyms. In this chapter we show that they have very different meanings and are highly variable. For example, 1 kg of high quality grapes which are produced by a winegrower and sold for 1.30\u20ac, may be turned into a bottle of wine that […]<\/p>\n","protected":false},"author":1,"featured_media":6828,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22],"tags":[709,636,807,808,716,809,810,816,811,717,718,817,741,812,719,813],"class_list":["post-8688","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-bodega-en","tag-bullipedia-en","tag-del-mercado-a-la-carta-en","tag-distribucion-vino-en","tag-ferran-centelles-en","tag-libro-vino-en","tag-mercado-del-vino-en","tag-precio-vino-en","tag-restaurante-en","tag-sapiens-del-vino-en","tag-sumiller-en","tag-valor-vino-en","tag-vila-viniteca-en","tag-vinedo-en","tag-vinificacion-en","tag-viticultura-en"],"acf":[],"yoast_head":"\n