{"id":9595,"date":"2020-11-25T16:09:39","date_gmt":"2020-11-25T15:09:39","guid":{"rendered":"https:\/\/elbullifoundation.com\/elbullistore\/?p=9595"},"modified":"2020-11-25T16:17:28","modified_gmt":"2020-11-25T15:17:28","slug":"la-venta-del-vino-restaurante","status":"publish","type":"post","link":"https:\/\/elbullifoundation.com\/elbullistore\/la-venta-del-vino-restaurante\/","title":{"rendered":"La venta del vino en el restaurante"},"content":{"rendered":"<p class=\"p1\">La venta es el motor sobre el que se sustenta el negocio de la restauraci\u00f3n gastron\u00f3mica. El sumiller tiene un papel principal en este sentido, ya que gran parte de la facturaci\u00f3n depende de las bebidas que \u00e9l gestiona. Sin embargo, ser\u00eda incorrecto pensar que un sumiller vende solo. Sin equipo, estructura o recursos organizativos, un sumiller no vender\u00eda ni una gota de vino. El marketing es la ciencia sobre la que se apoya la venta, sirve para comprender las necesidades del cliente y generar una oferta con la que poder satisfacerlas.<\/p>\n<p class=\"p1\"><span class=\"s1\">La mayor parte de la venta se lleva a cabo de forma directa, conversando con el cliente, comprendiendo qu\u00e9 es lo que quiere, aunque una venta no significa, ni mucho menos, un triunfo. Se puede hacer una buena venta, una mala venta e, incluso, una p\u00e9sima venta. Todo depende del enfoque, la empat\u00eda y el car\u00e1cter del vendedor.<\/span><\/p>\n<p class=\"p1\">Este cap\u00edtulo ofrece numerosos ejemplos e ideas para controlar y analizar las ventas de manera eficiente. Calcular y obtener un precio de venta en restaurante adecuado para el negocio es otro de los puntos clave de este apartado. Finalmente, se plantea la ingenier\u00eda de las cartas, que permite que un sumiller aumente el valor de las botellas vendidas y se profundiza sobre los vinos por copas<span class=\"s1\">.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La venta es el motor sobre el que se sustenta el negocio de la restauraci\u00f3n gastron\u00f3mica. El sumiller tiene un papel principal en este sentido, ya que gran parte de la facturaci\u00f3n depende de las bebidas que \u00e9l gestiona. Sin embargo, ser\u00eda incorrecto pensar que un sumiller vende solo. Sin equipo, estructura o recursos organizativos, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":9596,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9595","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La venta del vino en el restaurante - elBullistore<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/elbullifoundation.com\/elbullistore\/la-venta-del-vino-restaurante\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La venta del vino en el restaurante - elBullistore\" \/>\n<meta property=\"og:description\" content=\"La venta es el motor sobre el que se sustenta el negocio de la restauraci\u00f3n gastron\u00f3mica. 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