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Community collaborations

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The continuous exchange with writers, photographers, graphic designers, journalists, publishers, documentary filmmakers, artists, industrial designers, accountants, architects, marketing experts, scientists, product designers and, naturally, chefs and professionals from the world of fine dining, among a host of others, has fuelled Ferran Adrià’s creative skills as well as those of his closest collaborators. Together, they have formed an innovation system that, once consolidated, also allowed them to give something back to society through multiple community collaborations.

These are some of the many collaborations that have taken place throughout elBulli’s history as a restaurant.
2005
ELBULLI AND ALÍCIA FIGHT ALZHEIMER’S DISEASE
To mark World Alzheimer's Day, Ferran Adrià, in collaboration with the Alícia Foundation, created 10,000 pieces of a delicious cocktail for sale at La Boqueria Market to raise money for the Associations of Families of Alzheimer Sufferers in Catalonia. They were sold at a price of five euros each, and the money raised was used to support individuals living with this terrible disease.

The cocktail was called Núvol de tendresa (Cloud of Tenderness) and it comprised coconut-flavoured marshmallows accompanied by a pineapple aroma. It was presented in an original package consisting of two containers, one filled with 25 marshmallows and the other with the aroma.
2008
CALENDAR FOR THE TALITA FOUNDATION
Ferran Adrià was one of the 12 celebrities who posed with children and young people with Down syndrome and special needs for this solidarity calendar issued each year by the Talita Foundation, a not-for-profit foundation whose mission is to give a committed and coherent response to diversity by working for the integration and inclusion of people with intellectual disabilities and special educational needs.
2010
PILLS FOR OTHER PEOPLE’S PAIN
Ferran Adrià took part in the ‘Pills for Other People’s Pain’ campaign for Médecins Sans Frontières (Doctors Without Borders) that had been developed by Jorge Martínez, head of the creative team at the Germinal advertising agency.

The campaign involved the sale at chemists or pharmacies, at a price of one euro, of a box containing six mint-flavoured pastilles, one for each of six neglected diseases: paediatric HIV/AIDS, tuberculosis, malaria, sleeping sickness, kala-azar and Chagas disease. The money raised was put towards the fight against these treatable illnesses, whose treatments are unaffordable in poor countries.