Chapter 7: Mario Tascón

How can a company apply the principles of the Sapiens methodology to all its processes and take it one step further?

In this episode of “Connecting knowledge”, the renowned journalist and consultant Mario Tascón explains how the Sapiens methodology has impacted his approach to communication and the day-to-day life of Prodigioso Volcán.

With vast experience in the world of connected knowledge and as a pioneer in his field, Tascón shares his ideas about creativity, organization and the importance of classifying information. Where is creativity born? What is the value of language in our understanding of the world? How can we connect knowledge from seemingly opposite fields?

This is how Mario Tascón sees the evolution of classification systems to organize and connect knowledge:

“Throughout history there have been different systems, and in fact it is a challenge of humanity itself. Everyone always tries, in different historical periods, to have classification systems. This started with naturalists, in the 19th century, who began to use the first systems. It also starts in libraries, in the 19th century, and even the 20th century, in the 1950s. With the first mechanization, other models of taxonomies and other labeling models were born. Humanity evolved, and as humanity evolved, it evolved. And information, information management, became increasingly more complex, until reaching current systems, where the semantic web itself, for example, would perhaps be the most modern. And there is also everything that artificial intelligence opens up to us now, which are systems that will complement humans with new patterns and new formules for classification that will be found by machines too”

About Mario Tascón

Mario Tascón studied Teaching at the University of León and Psychology at UNED. He worked at the newspaper El Mundo, where he was deputy director and the creator and first director of the website elmundo.es, and head of the digital area of the Prisa group. He was later president of the Fundación del Español Urgente (Fundéu) and managing partner of Prodigioso Volcán, a strategic consulting company.

Mario Tascón, the protagonist of this episode, recently died at the age of 60. In his memory, we kept the conversation with someone who was a fundamental pillar for Sapiens.