FERRAN ADRIÀ TOUR WITH TELEFÓNICA
With over 700 conferences to reflect on the digital world and innovation
Since 2011, Ferran Adrià and Telefónica Empresas have jointly organised hundreds of events with the aim of promoting innovation and digital transformation in SMEs, as well as explaining the meaning of the “business identity document”. Disruptive innovation leads to business success, but is only feasible once work on key elements such as management, innovation and digital transformation have been undertaken.
Excerpt of documentary: elBulli, the story of a dream
