ABOUT THE CREATIVE AUDIT OF C4Bi
The ‘Creativity for Business Innovation Challenge’ (C4Bi) is a competition between students that highlights the audit of the creative process, a tool developed by Ferran Adrià to evaluate innovation processes. The purpose of this pioneering collaboration between elBullifoundation and Esade is the transfer of this audit technique to creativity and innovation processes within the wider sphere of companies and institutions in the business sector.
