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CHAPTER 6

BREAKFAST AND SOCIETY

Breakfast is an interconnection of variables subject to more or less rapid change. The systematic character of the first meal of the day makes breakfast an interesting subject of study, so that we can understand how apparently distant fields, such as marketing, technology and nutrition, communicate with each other in a discourse with society, consumption patterns and customs.

 

Breakfast is associated with gastronomy, cinema, publishing and advertising. This meal is witness to the changes that have taken place in our society. It used to be a time when the family gathered around the table; now, the ways of consuming breakfast have changed the social dimension.