TE CUENTO EN LA COCINA
Sapiens for Healthy Eating
“Te cuento en la cocina”, published in April 2016, is a different kind of cookbook. It’s the perfect excuse to learn through playing, promoting healthy eating habits and introducing good, wholesome cookery to the whole family in a fun, hi-tech way.
This project promotes healthy eating through the creation of an educational ecosystem that incorporates books, apps, television programmes, websites, and more. The characters we meet in the project appeal to all generations, bringing the family together to cook, learn and have fun.
Carried out in conjunction with Disney, this ambitious project has united, for the first time in a single project, characters from all of the company’s subsidiaries (Disney, Marvel, Pixar and Star Wars).
Other entities collaborating in this commendable project included the Hospital Universitario de la Paz, Carrefour, La Caixa Obra Social (which used educational programs to extend the reach of “Te cuento en la cocina”) and Telefónica (which sponsored the initiative’s multimedia website).
Edited by Penguin Random House Grupo Editorial.
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Photo shoots with Disney
Ferran Adrià with families
Roadshow
Master class
In Barcelona
In Zaragoza
The Disney Caravan of Health
Tu cuento en la cocina
APP created with Telefónica
Press coverage
Late Motiv
