77 INNOVATIVE ATTITUDE

CaixaBank and elBullifoundation launched 77 Innovative Attitude, a book gathering a total of 77 ideas and reflections by Ferran Adrià regarding innovation and its role in companies. The work, directed especially towards freelancers, entrepreneurs and SMEs, has been conceived as a tool for inspiration and reflection to encourage small entrepreneurs to manage and experiment with the new options available for the advancement of their businesses.

77 Innovative Attitude is the product of the first research program at elBulli1846, in which a group of people interested in innovation, from the worlds of architecture, philosophy, museography, design, geopolitics, business administration, document management, psychology, market research, and from the Service Sector, spent a total of 77 days with Ferran Adrià. At the end of the program, Ferran Adrià’s 77 most commonly used phrases concerning innovation and creativity were compiled for this book. All of them refer to how innovation is understood in the context of SMEs, based on Ferran Adrià’s experience at the elBulli restaurant, in his consultancy relationship with more than thirty companies worldwide, and from the reflections generated during this first research program at elBulli1846.