CREATIVE AUDIT: ARA
The Catalan newspaper Ara employed the Sapiens methodology in an internal creative audit to explore new avenues for development of their business model.
Ferran Adrià and Marcel Planelles (ESADE) guided the newspaper in understanding this tool, allowing it to assess the organisation’s innovative and creative ecosystem, and anticipate and plan future strategies.
Presentations
Learn to innovate with the ARA Lab and Ferran Adrià
Audiovisual material
English version
